Branching so that when a subject opens and or Reads an email something else happens, similalry those that bounce and or unsubscribe, or do not open something else happens. This is a pretty basic feature of an email CRM platform.
Customer
Clients, External,
Customer Priority
5
Customer Challenge
Huge missed opportunities for intelligent automation
Business Case
Huge missed opportunities for intelligent automation - the power is in the follow up and AB Testing.